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Web Survey Bibliography

Title Beyond the Blank-Canvas Approach
Source Marketing News, 44, 15, pp. 24-26
Year 2010
Access date 31.08.2011
Abstract

The article discusses research survey tactics and how revised online survey tactics are leveraging the many data channels of the Internet to develop a deeper understanding of survey respondents and their responses. The author argues that many organizations continue to view potential survey respondents as blank canvases. He discusses the reliance on survey research in decision making, how the global economic recession has impacted survey research industry, and the trends in online research.

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Year of publication2010
Bibliographic typeJournal article
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Web survey bibliography - 2010 (251)

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